Face serum

Face serums are a product that is selected not according to the type, but according to the condition of the skin and serves as an addition to the basic care: day and night cream. The formula with a high concentration of active substances works specifically and is able to solve specific imperfections: lighten pigmentation, smooth skin relief, improve complexion, moisturize or nourish the dermis. We will tell you how to use the face serum.

What is a face serum for?

Serum for facial skin is a highly concentrated cosmetic product for home care with intensive, narrowly targeted action: the serum formula consists of several active ingredients (up to 70% of the composition) that meet the different needs of each skin type (oily, problematic, dry, age-related).

Types of skin serums

Depending on the composition, serums perform various functions or solve a whole complex of tasks aimed at increasing the tone and improving the quality of the skin.

The main functions of the face serum:

  • Moisturizing, protecting the skin from dehydration and restoring water-lipid balance;
  • Nutrition, skin softening;
  • Cell regeneration;
  • Increasing the density of the epidermis;
  • Stimulates the synthesis of collagen and elastin to maintain skin firmness and elasticity;
  • Lightening of pigmentation;
  • Smoothing wrinkles;
  • Antioxidant protection of the skin against the negative effects of free radicals;
  • Skin rejuvenation and lifting.
applying the serum to the skin

Classification of face serums by skin type, the presence of existing problems and age:

  1. Moisturizing serum for dry, dehydrated skinmost often includes ceramides, hydro-fixing agents and intensive moisturizing and emollient components, for example, hyaluronic acid in high concentration, which prevent transepidermal loss of moisture by epidermal cells.
  2. Serum for oily problematic typecontains soothing, sebum-regulating, mattifying ingredients and salicylic acid for delicate exfoliation of the skin, reduces sebum production and prevents acne recurrence. Serum for combination skin strengthens and protects the epidermis, prevents pore clogging and inflammation.
  3. Anti-aging serum for mature skinoften contains antioxidants and active anti-age components (vitamins E, C, retinol, AHA acids, peptides), which have a rejuvenating compensating effect, which help to even out the tone and relief of the epidermis, slow down the aging process of cells, protect them from oxidative stress, improve microcirculationand normalize skin oxygenation.

Face serums can be used both at a young and mature age, depending on the existing skin imperfections.

woman applying serum to face

How to use the face serum?

The face serum is an additional care product: the product is used not instead of, but before applying corrective cosmetics: a base day or night cream, enhancing its effect. The bioavailability (perceived by the body) of serums is several times higher than that of creams.

The serum's formula works in a targeted manner, i. e. is aimed at solving a specific task (or a set of tasks) depending on the type and needs of the skin. The light liquid texture of the product is quickly absorbed, penetrating into the deep layers of the skin, and instantly begins to act.

Let's take a look at how to properly use a nutritious whey and answer common questions about its use at home.

How to apply the serum to the skin?

  1. The composition is applied to a previously cleansed face, neck and décolleté, once or twice a day: in the morning and / or in the evening. Enough 4-5 drops of the product.
  2. Before applying the serum, you can use a toner - this will enhance the action of the serum and accelerate the penetration of active ingredients into the dermis for a more complex and long-term effect.
  3. Distribute the product along the massage lines, lightly hammering in with your fingertips, do not stretch the skin and avoid the area under the eyes and around the lips (unless otherwise provided by the manufacturer).
  4. After the product is completely absorbed, after 20-30 minutes, apply a skin-type cream that "seals" the beneficial substances in the skin, thereby increasing their effectiveness.
applying serum to a woman's face

Do I need to rinse off the serum?

The product requires rinsing only in the event of an allergic reaction to the active ingredients in its formula. For example, sensitive skin can react with redness, irritation and itching to antioxidant serum, such as high vitamin C content.

In other cases, the product does not require rinsing with water, it acts as an intermediate stage in the beauty routine after cleansing and toning and before applying the correcting cream.

How often can you use a face serum?

To obtain a visible stable result, a highly concentrated serum is used daily, in courses from 2 weeks to 2 months. The courses are repeated 2-4 times a year, depending on the condition of the skin. It is not recommended to use a cosmetic product on an ongoing basis, as it is possible to overload the skin with active ingredients, which will do more harm than good.

How to choose a face serum?

Most often, serums are presented in the following formats:

  1. A bottle with a dispenser (pump);
  2. A bottle with a pipette;
  3. Ampoules for professional use.

When choosing the right serum, consider the current condition and needs of your skin type. We will tell you how to choose the right serum for skin care.

Skin problems

Increased dryness or oily skin, acne, loss of firmness are only a small part of the epidermis problems that are solved with the help of serum. The product has a moisturizing effect, preventing the loss of moisture by skin cells, helps to resist the damaging effects of free radicals, strengthens the protective functions of the skin, and effectively fights the first and obvious signs of aging.


  • Formulas with vitamin E (to protect skin cells), glycolic (to gently exfoliate dead skin cells) or hyaluronic acid (to maintain skin moisture balance) are suitable for dry skin types.
  • Choose a composition based on retinol (an antioxidant that evens out age creases), vitamin C (for intensive cell regeneration), zinc (for an anti-inflammatory effect) and salicylic acid (for cleansing pores) to care for oily and problem skin.
  • Use formulas with active anti-aging ingredients: resveratrol, vitamin B3, collagen, peptides and plant extracts to maintain youthfulness, firmness and elasticity of mature skin.
woman's face after applying the serum

Serum action

Some serums can be used as SOS products to instantly transform the skin: the serum will quickly return it softness, smoothness and natural radiance. Other remedies have a cumulative long-term effect, which becomes noticeable after 1-2 weeks of regular use of the course.

Serum texture and base

Serums are water or helium based (suitable for normal, oily skin) and oil based (suitable for dry, dehydrated and sensitive skin). Lipid-based emulsions can be used as a stand-alone treatment for aged and dehydrated skin.

Review of the best serums for facial skin

Here are the TOP 5 serums based on consumer reviews.

1. Concentrated anti-wrinkle face serum for sensitive skin

The concentrated product with the texture of a gentle gel is quickly absorbed, does not leave a greasy and sticky feeling, immediately leaves the skin soft and radiant. Increases skin firmness and elasticity, improves complexion, fights wrinkles, gives radiance, softness, fullness. The formula is based on two types of hyaluronic acid, panthenol and madecassoside, which has the ability to stimulate collagen synthesis, effectively smoothes wrinkles and creases of dehydration, preventing dry skin.

The serum is a godsend for those who do not want to give face injections, but want to maximally moisturize, nourish the skin, make it more elastic and taut, smooth out fine wrinkles, and also reduce deeper wrinkles. Thank you for giving you the opportunity to improve your facial skin without injections!

2. Intensive anti-redness serum

The serum formula contains ambophenol - a substance that suppresses the production of inflammatory mediators and strengthens blood vessels. Thanks to ambophenol and the peptide complex neurosensin, which act on inflammatory mediators and reduce their activity, redness is reduced. Strengthens blood vessels and soothes reactive skin.

I have frequent redness of the face. I bought this cream on the advice of my beautician, it suited me. I am already buying the 4th time. It soothes and moisturizes the skin. The foundation fits well after applying it.

I am absolutely delighted with this serum. Wrinkles are smoothed out, the skin is hydrated. Does not roll off and the skin after application is not sticky. I use it in the morning and at night.

3. Antioxidant face serum

The serum evens out the surface and skin tone, visually reduces superficial and deep wrinkles, gives radiance, instantly moisturizes, softens the epidermis. Formula with pure vitamin C at a concentration of 10%. Suitable for sensitive skin.

Excellent serum, quickly absorbed, delicate texture, economical to use, no sticky feeling after application. Perfectly moisturizes, softens, smoothes wrinkles, evens out tone. As a result, the skin looks healthy, radiant and hydrated.

I have been using it for a week, and improvements are already visible. The skin is immediately comfortable, breathes better and is hydrated. The redness has smoothed out slightly, but I will wait several weeks for the result, as written in the instructions. It is absorbed easily, I did not notice oily sheen. Means of light texture and you need a little, that is, economical consumption. Highly recommend!

4. Soothing Serum

This intense serum is specially formulated for sensitive skin. Helps to strengthen the defenses of the skin to reduce its reactivity, soothes, reducing signs of discomfort, moisturizes the skin. Osmolyte + glycerin in the base of the formula helps to maintain skin moisture balance and strengthen the natural protective barrier. Neurosensin purposefully soothes the skin, reducing its reactivity.

I really liked this serum, it really prevents irritation. For a person who suffers from atopic dermatitis and other skin diseases, this is a great find.

I have been using this serum for 10 days and the age spots have become almost invisible! This is a great result!

5. A set of cosmetics for care with serum

The set contains 3 bestselling products, Micellar water, anti-wrinkle serum, 30 ml + eye contour care, 15 ml. The result from the use of the cosmetic set: the skin is instantly firmer, more elastic and smoother, gets a healthy and fresh look, wrinkles are less pronounced.